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The San Francisco 49ers public relations staff was announced as the 2024 Pete Rozelle Award winner by the Professional Football Writers of America for the first time in franchise history. The Rozelle Award is given to the NFL club public relations staff that consistently strives for excellence in its dealings and relationships with the media. During the 2023 season, the 49ers football communications staff consisted of vice president of football communications Corry Rush, director of football communications Peter Volmut, manager of football communications Kristin Wojcik and coordinator of football communications Zackary Teats. The staff was also assisted by football communications seasonal intern Caleigh Elkin, director of communications and public affairs Ellie Caple, senior manager of communications and public affairs Josh Stephens and senior coordinator.
“Two seasons ago, during halftime, I was allowed to be a fly on the wall of the locker room. It is accurate. I was let inside a seldom seen inner sanctuary in a league keen on keeping even somewhat sensitive material triple-bolted and hidden from prying eyes. No, not every request is fulfilled by the 49ers PR department. The Athletic’s Matt Barrows, president of the PFWA San Francisco chapter, stated, “But at least it is willing to listen to and consider them. Many story pitches, from an in-season chat with the QB’s coach to getting a pair of star players together for a sit-down session, have been granted in recent seasons.” The 49ers PR department’s strongest suit is this: assisting requests that result in improved narratives and a better game.
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